I’ll admit it – I’ve always wanted to own a Jeep. I’ve always wanted to own a Jeep despite having spent years around people who would put the proverbial on them. I’d watch endless memes and comments in quiet observance; all the while, harbouring my dirty secret. You see, for the better part of the last decade I was involved in starting and running a business in the 4X4 industry. Well, kind of – it was an insurance product, but I enjoyed running it as if it was part of the ind